Services

In addition to the core service of designing and overseeing construction phases of golf courses, Forrest Richardson & Associates has built a reputation for a wide range of ancillary golf course architectural services. The endeavor of designing golf courses very often involves services which need to occur before —- and after — the actual endeavor of designing and on-site time during construction. Feasibility studies, market evaluation, water logistics, agronomic consulting, planning and environmental graphics are all examples of such services.

Our services include:
Golf Course Design
Restoration
Remodeling & Renovation
Landfill & Reclamation Projects
Practice & Alternative Facility Design
Feasibility Consulting
Naming and Image Design

Golf Course Design
Our core service is designing golf courses. The following represents the fundamental steps surrounding the majority of projects:

. Project Feasibility
. Site Evaluation & Selection
. Routing Plan Studies
. Entitlement Consulting
. Probable Cost Analysis
. Schematic Design
. Design Development
. Shaping Plan Development
. Greens Plans & Details
. Grassing & Landscape Consulting
. Specifications
. Irrigation Design Coordination
. Water Feature Design Coordination
. Bidding & Negotiation
. Contractor Evaluation
. On-site Observation During Construction
. Grow-In Consulting
. Environmental Graphics

Restoration
Restoration is the clearly defined process of bringing classic golf courses back to life. In many instances, golf features deteriorate over time, leaving the essence of the course somewhat lost to time. Through diligent research and careful analysis we are able to piece back together the original intent and location of many elements of the original design. The following represents many of the steps involved in this specialized undertaking:

. Historical Research
. Course Evaluation
. Safety Analysis
. Agronomic Analysis
. Arbor Analysis
. Club Workshop Sessions
. As-built Survey Coordination
. Master Plan Development
. Master Plan Presentation
. Bidding & Negotiation
. Contractor Selection
. On-site Observation During Construction
. Grow-In Consulting

Remodeling & Renovation
Remodeling and renovation differs from restoration in that original features and designs are not necessarily brought back to life. In remodeling, a course and its design intent may be changed from the original design. In renovation, a course is generally modernized to the point that restoration of features may not be practical or desirable. The following are some of the components to remodeling and renovation work:

. Historical Research
. Course Evaluation
. Safety Analysis
. Agronomic Analysis
. Arbor Analysis
. Club Workshop Sessions
. As-built Survey Coordination
. Master Plan Development
. Master Plan Presentation
. Bidding & Negotiation
. Contractor Selection
. On-site Observation During Construction
. Grow-In Consulting

Landfill & Reclamation Projects
Landfills and reclamation sites, sometimes referred to as brownfields, are highly complex properties requiring specialized attention from an array of specialized consultants. Because of our success working with such sites, our familiarity allows us an advantage in working with clients who are considering golf development on these types of parcels.

While many of the steps to development are the same as any other golf project, our experience shows that there are many extra steps required to fully ascertain project feasibility and efficiency. Irrigation design, for example, is significantly more complex on most brownfields due to the intrusion of water to soils that may contain environmental waste. This is just one example of an area which required expert consulting that goes beyond the traditional process.

. Project Feasibility
. Site Evaluation & Selection
. Routing Plan Studies
. Entitlement Consulting
. Probable Cost Analysis
. Schematic Design
. Design Development
. Grading & Shaping Plans
. Greens Plans & Details
. Grassing & Landscape Consulting
. Specifications
. Specialized Irrigation Design Coordination
. Water Feature Design Coordination
. Bidding & Negotiation
. Contractor Selection
. On-site Observation During Construction
. Grow-In Consulting
. Environmental Graphics

Practice & Alternative Facility Design
Alternative facilities take many shapes and forms. Our work has included innovative par-3 courses, practice venues and teaching areas. Many times "forgotten facilities," such golf courses and areas are returning to golf as a way to involve more people in the game.

Our approach is rather simple. We hold dear the traditions of the game, but we also understand the compelling need to reach out and make golf fun and less intimidating for beginners and players with less ability than the scratch or near-to-scratch golfer. Projects which are not traditional 18-hole, regulation-length courses are not treated as second class. That is our commitment.

Examples of our work in this area includes:

. Practice Parks
. Short Game Development Areas
. Par-3 Courses
. Precision Courses
. Putting Courses
. Teaching Centers

Feasibility Consulting
Forrest Richardson & Associates, working with a variety of consulting organizations and consultancies, has developed comprehensive reports and studies in the following areas relative to golf development:

. Project Feasibility
. Site Evaluation & Selection
. Market Analysis
. Warranted Investment Pro Forma
. Historical Research
. Routing Plan Studies
. Entitlement Consulting
. Probable Cost Analysis
. Schematic Design
. Agronomic Evaluation

Naming and Image Design
No golf course is truly finished until the flagsticks are set into the cups and the embroidered sweaters folded neatly for sale in the proshop. While the details of nomenclature, logos, signage and graphics are often left for last, this is hardly a good decision. In addition to his background in golf design, Forrest Richardson spent much of his early professional career working in broadcast design, brand development and environmental design. Together with his wife, Valerie Richardson, the two operated a world-renowned design consultancy that completed major design programs for clients such as Disney, Hilton, News Corp., and AT&T. A focus of their work during this time was environmental and signage design for resorts and golf courses.
 

Attention to these details have continued in their work today. Specialized design for golf facilities includes logo development, signage, campaigns and integrated social media and marketing.

Golf Logos & Branding Portfolio (PDF)

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